| | Maximising revenue and adding value for your customers, all via your website
As websites evolved from first to second and eventually third generation, it became apparent that most organisations were confined to using their websites as either communication tools or ecommerce portals. The Efficiency Begets Effectiveness Cycle
Marketers are approaching the idea of restarting major spending with some trepidation, because the board is peering closely at ROI. The workforce of the future is mobile
Research firm IDC predicted that some 1.2 billion workers will be using mobile enterprise tools by 2011. This astonishing figure represents roughly a third of the total global workforce. How to create satisfied customers from motivated staff
Employers are making a conscious effort to improve employees’ customer service skills, focusing on enhancing their knowledge of the products or services they are offering. However, the intangible element that really makes for successful customer interaction is employee engagement. Staff who are passionate about what they do will deliver a great customer experience and in turn, if a customer is more than happy with the service they receive, they will be more likely to use that company again and recommend it. Technology trends and priorities for 2010
and how they are likely to affect organisations in the coming months. Linking mobile users into a customer centric enterprise
The majority of organisations understand the role of customer relationship management (CRM) in maximising profitability, revenue and customer satisfaction – indeed, most have well established and sophisticated CRM strategies. Understanding the Millennial customer
Businesses need Millennials to provide customer service to the burgeoning number of Millennial customers; Millennials already see jobs in customer service as a career move. Growing competition drives demand for more value
Andrew Mitchell, Head of Loyalty Solutions at Arvato Loyalty Services, says brands will have to work harder than ever to win and retain customers this year, given the current myriad of promotions, discounts and loyalty incentive offers. CSO - on a crusade for good customer experience in all channels
Improving Customer Service has become a competitive differentiator, and if you are in a position to deliver seamless and responsive service across all support channels, you could be in for hitting a goldmine. | | ||