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Banks losing out to retailers in customer loyalty battle
 MBNA is also a big winner compared to last year’s survey, improving from last place to eleventh in a poll of sixteen, with its satisfaction score rising to 74 per cent, a six point increase. Worksmart launches Caresmart Enterprise
 The new system, developed from Worksmart’s widely used forms-based complaints system, has been specifically designed for major organisations to allow 1000’s of colleagues to interact in the feedback and complaints process whilst maintaining data security. crm has sparked a debate which, in many cases, has shed more heat than light.
 That appears to be the case with CRM... The year when Customer Service Meets Marketing
 The desire to see it as a fad, or as something not relevant to their business must be very strong for some. Many will say, and I have heard it said “oh, that is something my kids waste time doing, I am a busy person, I don’t have time for that stuff”. Increasing Customer Lifetime Value through technology
 However, to meet this objective, marketing and customer service strategies have undergone a complete about-turn. | |
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