"can you spell that for me please?"

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"More often than not, written correspondence uses the incorrect spelling of my surname and it can cause problems when the business in question tries to identify me and/or legal documents are involved"
Thanks for your question Mr Yeates (And yes, I double checked the spelling from your correspondence)...

improving multi-channel communications

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"We would like to improve our multi-channel communications so have looked at several systems that fit our requirements. They are all offered as Software as a Service. Is this a wise move? We are concerned about data integrity and losing control"
I will have to make some assumptions, and also start with a warning...

the voucher is the new black

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“Have you got your coupon?” asked the lady at the till. “Certainly not” replied my mother loudly in case anyone she knew was in earshot
Then having done a visual sweep to ensure no lurking next door neighbours, she’d reach into her purse and thrust the dog-eared pieces of paper, she’d fastidiously cut out from the free-paper the week before, at the checkout lady...

excellent service equals excellent sales

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According to most business leaders, 2010 is going to be yet another challenging year
They are talking about in increase in inflation, a possible rise in interest rates, more unemployment, and discussion about whether the current economic...

motivating staff through tough times

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“I’m manager of a customer service operation supporting a retailer. We’re being asked to ‘significantly’ improve our customer satisfaction figures but with no extra budget. How am I supposed to lift morale under these conditions?”
This is a seemingly impossible scenario to negotiate, but one which is familiar to all too many...

no phone number? Why websites don't want to talk to customers

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“I recently had good reason to make a call to an online retailer, but after searching for some time, was unable to find a phone number on the website. Why don’t businesses want to talk to customers?”
The simple answer is they don’t. And the primary reason being costs...

mutual marketing, there's something in it for everyone

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It's been a tough 12 months for marketers, and 2010 promises more of the same
Budgets have been slashed, and consumers have been keeping their wallets and purses more tightly closed. Overall, there's nothing in the headlines to suggest that won't continue for a while yet. We have the postal strikes to contend with, while direct mail volumes are down and response rates are...

customers' deserve better security

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Businesses need to take the prevention of data leakage and theft more seriously in order to protect its customers
Just recently, T-mobile received a huge wakeup call, and will most likely receive a hefty penalty fine, for losing customer’s personal data which was stolen by a number of employees...

in conversation with... Geoff Langston

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How would you like to maximise your opportunities as we come out of this downturn in the British economy and protect your organisation’s hard earned profitability?
Geoff Langston, founder and managing director of Arizion Limited, lets us know what he thinks about this pressing question...

the IVR conundrum - no one likes them, so why do they exist?

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A common source of frustration emerged this week, with a number of enquiries to CSI about the same issue, broken IVR systems
The ‘press one for service, press two for sales’ mazes clearly frustrate the public, so in this first edition of CSI we explore why they are still in use and how they can be made more effective...