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Read the latest issue of Customer Strategy magazine

"The American writer Elbert Green Hubbard once said: 'An ounce of loyalty is worth a pound of cleverness.'  That was almost a century ago and yet his words ring as true today as they did back in the early 1900’s..." Kizzi Nkwocha, editor


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Got something you want to discuss? Email Customer Strategy editor, Kizzi Nkwocha at kizzi.nkwocha@ubm.com »

 Customer Strategy TV
 TFM&A 2010
 Smart Focus
 Core Media
 


TFM&A 2010 was by all counts a stomping succcess.
The show, held at Earls Court, London reported a 10% increase in visitor numbers, over 10,000 total attendees - all in its 10th year!  TFM&A is the UK's only integrated marketing event. Here are some exclusive shots taken by Customer Strategy of the the exhibition

Chris Underhill, CEO for smartFOCUS, takes a minute at TFM&A to give  Customer Strategy an insight into his company’s plans for the year ahead. SmartFOCUS is the creator of train of thought analysis, intelligent marketing software and leading edge digital marketing services.

Rene Hermes,Marketing VP at CoreMedia,  discusses how organisations are implementing technology to manage all the different touchpoints of the online world.  Rene identifies vital mega trends that ensure the next five years will experience greater online developments than anything that’s happened in the last 15 years.

   
 Changes ahead
 Purchasing decisions
 The Consumer Forum

 
 
Kelvin Newman from search engine optimisation firm, SiteVisibility
explores some of the big changes facing companies in 2010.  SEO companies, he warns, are going to know more about PR if they are to survive the new era.
Robert Craven, managing director of The Directors Centre, and
the author of 'Customer is King' urges Customer Strategy readers to take a long hard look at their customer relations and ask themselves: 'why should my customer buy from me?'
We catch up with David Hathiramani, a founding member of The Consumer Forum.. The Boardroom’s Susanna Cicoria spends some time with David Hathiramani, a founding member of The Consumer Forum and director of A Suit That Fits.

 

 News

Post-recession banking landscape to be determined by service?

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The first full service bank to launch in Britain for over a century has pledged to win business by underpinning its business with strong customer service principles.
Having being granted permission to launch in the UK by the Finanical Services Authority (FSA), the US banking giant intends to open two branches in London this year, with plans to build over 200 stores in the Capital over the next ten years.

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By Kizzi Nkwocha 3/8/10 543 Views

RightNow issues cloud challenge

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RightNow has issued its Cloud Challenge - a ‘game changing innovation’ which challenges vendors to finally deliver on the full promise of cloud computing.
The company is setting a new direction for the industry by bringing vendor-client business engagements into the cloud.

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By Kizzi Nkwocha 3/8/10 594 Views
 Opinion

The workforce of the future is mobile

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According to recent reports, the number of people using mobile working technologies is likely to exceed one billion before the end of the year.
Research firm IDC predicted that some 1.2 billion workers will be using mobile enterprise tools by 2011. This astonishing figure represents roughly a third of the total global workforce.

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By Kizzi Nkwocha 3/3/10 1377 Views
 Features

Maximising revenue and adding value for your customers, all via your website

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In the past 10 years, the worldwide web has gone from being foreign and out of reach, to a fundamental part of every business and organisation.
As websites evolved from first to second and eventually third generation, it became apparent that most organisations were confined to using their websites as either communication tools or ecommerce portals.

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3/8/10 507 Views

The Efficiency Begets Effectiveness Cycle

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We've just gone past a fork in the road. You know the one, a year of very reduced budgets, and a dawning realisation that a year without brand awareness is a dangerous place to be.
Marketers are approaching the idea of restarting major spending with some trepidation, because the board is peering closely at ROI.

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3/8/10 499 Views